Understanding FINNY Campaign Sequences and Touch Points

FINNY campaigns use intelligent scheduling to optimize your multi-channel outreach across LinkedIn and email. Here's how the system manages your campaign sequences and touch points.

How Campaign Scheduling Works

FINNY's scheduler optimizes message delivery based on several factors:

• Campaign start and end dates

• Sequence of LinkedIn and email steps

• Daily messaging limitations

• Overall scheduling optimization

This means your daily outreach numbers will vary (for example, 20/50 one day, 3/50 another day, 40/50 the next) depending on which step each prospect is on in your campaign sequence.

LinkedIn and Email Coordination

Understanding how LinkedIn requests and emails work together is crucial for campaign success:

• Emails are independent: FINNY will send emails whether LinkedIn connection requests are accepted or not

• LinkedIn messages require acceptance: LinkedIn messages (not connection requests) will only be sent if the recipient accepts your initial connection invite

• No waiting period: Campaigns don't pause email sequences while waiting for LinkedIn connections to be accepted

Campaign Completion and Step Skipping

You may notice that campaigns show as 'completed' even when some individual steps appear as 'uncompleted'. This is normal behavior and occurs when:

• Prospects don't have LinkedIn profiles to connect with

• Prospects don't accept LinkedIn invitations (preventing subsequent LinkedIn messages)

• Platform limitations prevent certain outreach steps

FINNY automatically skips these steps to maintain campaign flow. To understand why specific steps were skipped, check the outreach analytics for individual prospects, which will show the specific reasons why certain steps were not executed.

Controlling Campaign Timing

The waiting period between campaign steps is controlled by the 'Days Until Next Event' setting in your campaign configuration. This allows you to customize the pace of your outreach sequence. When planning your campaign timing, keep these factors in mind:

• Weekend rules: FINNY does not send messages on Saturdays or Sundays

• Launch day impact: Campaigns started on Fridays will defer to Monday for the first send

• Calculation approach: To target a specific send date, count backwards from that date (accounting for weekends) to determine when to launch your campaign

You can also use the calendar view within your campaign to see upcoming scheduled outreach activities and review your campaign timeline.

Maintaining Consistent Follow-up Cadences

If you want prospects to receive follow-ups on the same day of the week they received their first message (for example, Monday sends followed by Monday follow-ups), structure your campaign as follows:

• Set your inter-step delay to 7 days (or multiples of 7 for longer intervals)

• Launch your campaign on the day of the week you want messages to send

• Be aware that the scheduler's optimization and daily send limits may still shift exact timing slightly, especially if your queue is constrained or weekend rules intervene

Key Takeaways

• Daily outreach numbers vary based on campaign optimization, not system errors

• Email sequences run independently of LinkedIn connection status

• Step skipping is intelligent behavior, not a campaign failure

• Use analytics to understand why specific steps weren't completed

• Calendar view helps you track upcoming campaign activities